Some years ago – I recall events and publications in the early 1990s – there was some noise about the ‘designer as author’: graphic designers would have a hand in writing (or maybe ‘authoring’) the texts that they also designed, and designers could even be considered as authors. It follows from the technology: the text gets shaped by designers, and the last touch before publication may now be in a designer’s hands. And there is the fact that content is always embodied in its form, and so to make form is also to shape content. But it does not follow that the designer needs to become an author. I don’t believe we should give up on the ideal of the designer working hand-in-hand with an author: listening, thinking, suggesting possibilities, making changes to first proposals, and often following an author’s wishes. There are clear advantages in a separation of the two roles: designers see things that authors can’t, and vice versa. (Against all this, the arrival of another new technic – screen displays of content – may take this process in another direction: away from the hands of any designer and into the domain of the ‘browser’ and its settings, and of the particular screen that is used.)