A visual field
Robin Kinross | 2006.09.26 | aesthetics
An article by Juliet Fleming on ‘How to look at a printed flower’ Word & Image, vol. 22, no. 2, 2006) throws surprising light on a usually unregarded element of the typographic armoury. Fleming works her way from early appearances of flowers in English printing (Henry Denham in the 1560s), via the aesthetic theory of Immanuel Kant (‘flowers are free natural beauties’) and the printed floral wallpaper that was contemporary with Kant, via ‘arabesques’ and the pattern-making of Islamic art, to the suggestion that these flowers and arabesques achieved their effects just through this exoticism that ‘allowed them to appear to presuppose no concept, with a technology that transformed copying into standardised reproduction, and thus took it out of the force field of imitation’.





