Typography is a grid
Anthony Froshaug | 2000.08.21 | Froshaug
This article was first published in The Designer, no.167, January 1967. It is one of the ‘texts’ published in our book Anthony Froshaug: Typography & texts / Documents of a life. Froshaug wrote this at the height of the vogue for grid-based graphic design, imported into Britain from (especially) Switzerland. In an earlier contribution to The Designer, Brian Grimbly – a friend and colleague of Froshaug – had discussed grids in a purely pragmatic way, as a tool for designers. (‘Designing to a grid’, The Designer, no. 162, August 1966, pp. 4–5). Anthony Froshaug then wrote this ‘call to order’, restating central tenets of his approach to typography. Some slight editorial changes have been made in reprinting the article here. Notes to the text and illustrations were originally numbered in one sequence, but have here been renumbered in two sequences. ‘Typography is a grid’ was first reprinted in Design Dialogue, no. 1, 1969: a magazine edited by students at Stafford College of Art and Design. Froshaug’s work was important for the design course at Stafford, as Peter Burnhill implied in his retrospective: ‘Outside the whale’, Information Design Journal, vol.8, no.3, 1996, pp. 195–218. More recently, ‘Typography is a grid’ has been reprinted with illustrations and notes reshuffled and misnumbered, within the grimly utilitarian pages of the anthology Looking closer 3, edited by Michael Bierut and others for Allworth Press (New York, 1999).





