A vastly experienced Swiss book-designer explains his trade with plentiful illustrations of designed books. Two complementary components are added: an essay by Hochuli on some dogmas of typography, and arguing for an attitude of critical openness of mind; and reproduction of books designed by Hochuli himself, with analytical captions by Kinross.
| availability | in print |
| published | 2003.05.29 |
| extent | 168 pp |
| dimensions | 255 × 170 mm |
| illustrations | 240 two-colour pictures |
| binding | sewn & flapped paperback |
| ISBN | 0-907259-23-5 |
| ISBN13 | 978-0-907259-23-7 |
| £17.50 |
