This long-established title shows powers of self-renewal, as new young readers find in it a stimulus to thought and action unavailable from more showy, duller items. An urgent book, it combines high-flown generalities with often striking specificity of reference. It addresses especially students at further education level in every design discipline, including architecture.
| availability | in print |
| published | 2002.01.10 |
| extent | 184 pp |
| dimensions | 210 × 125 mm |
| binding | sewn paperback |
| ISBN | 0-907259-16-2 |
| ISBN13 | 978-0-907259-16-9 |
| £12.50 |
Despite being aimed at students, it is clear – as Potter himself admits – that this book may also act as a congenial companion for the more expert. Indeed, it’s a book directed at anyone wanting to constantly redefine their role as a designer, to call to mind the freshness of spirit in which they first asked themselves questions about what they were doing.
Luca Ballarini, Label, no. 10, 2003
