With its issue of April—May 2006 (no. 70), the magazine Tipográfica entered its twentieth year of publication. Published from Buenos Aires since its first issue of May 1987, the magazine is now established as one of the liveliest and most internationally minded design magazine: though rooted in typography, most issues contain pieces on graphic design and design more generally, with a strong interest in the social and philosophical aspects of the subject. More than most design publications of the moment, Tipográfica puts European and North American preoccupations into salutary perspective. For this anniversary issue, Tipográfica asked twenty ‘prominent personalities’ to write brief pieces in response to questions posed by the magazine’s editorial group: a different question for each respondent. Among respondents were Robert Bringhurst, Christopher Burke, Matthew Carter… and on to Hermann Zapff. Perhaps the most entertaining contribution came from Fred Smeijers. We reproduce it here, with kind permission of Tipográfica.